Timely designs: as the watch market matures and companies consolidate, design is becoming more important than ever. Retailers and customers want something different, not just the same old, same old.(Focus on Design)
Watch design is ephemeral, intangible, and as hard to capture as the
air itself. Unlike the parts that go into a watch, the design is a huge
variable. Designers seemingly pluck their ideas out of the air, getting
inspiration from many different sources. Some mine a brand's historical
archives for that elusive muse.
Watch design is ephemeral, intangible, and as hard to capture as the
air itself. Unlike the parts that go into a watch, the design is a huge
variable. Designers seemingly pluck their ideas out of the air, getting
inspiration from many different sources. Some mine a brand's historical
archives for that elusive muse. Others find inspiration in nature, the
ocean, or designs from outside the watch industry. In the end, no one
knows which designs will succeed and which will fail.
Strandberg, Keith W.
http://findarticles.com/p/articles/mi_hb185/is_200503/ai_n15047060
